What is digital transformation and why is it necessary for any business

Ignorance, fear of change and myths around cell number database transformation make many entrepreneurs get goose bumps when they hear about this topic. The consequence is that many organizations continue with outdated and unprofitable work processes .Digitization offers enormous potential to gain competitiveness in an increasingly technological world. This is demonstrated by a study by the Massachusetts Institute of Technology , which states that the most technological companies are more profitable and have more satisfied customers.WHAT IS DIGITAL TRANSFORMATION?The concept of digital transformation can be confusing for some people, so let’s try to nail it down.

Digital transformation can be defined as the integration of new technologies in all areas of a company to change the way it works . The objective is to optimize processes, improve their competitiveness and offer new added value to their customers.Therefore, it is not simply a matter of buying more powerful computers, storing data in the cloud or installing an ERP. Digital transformation implies a change in the mentality of managers and employees of organizations . It is a bet for the future towards new working methods that take advantage of the full potential of digitization.THE ADVANTAGES OF DIGITAL TRANSFORMATIONIncorporating digitization into all company processes generates undeniable competitive advantages in the short and long term . These are the most important:THE KEYS TO DIGITAL TRANSFORMATIONThe evolution towards digital is based on four fundamental pillars: technology, customer experience, corporate culture and business objectives .Some entrepreneurs may feel overwhelmed when they think of digital transformation as a radical change that they do not feel capable of assuming in the short term. In reality, digitization should be conceived as a gradual process according to the capabilities and needs of each company . Keep in mind that its implementation involves all members of the organization.

Now, how can we make these changes?1. Leave the comfort zoneEvolving as a company in today’s world implies an open mind to renewal . Digital transformation does not have to be a chaotic or traumatic process.The fear of change means that many Spanish companies are losing ground to those that have opted for digital transformation. Mainly, this is seen in their relationship with customers.Consumers of the 21st century use new technologies on a regular basis to answer questions or satisfy needs. Who loses a morning to do a business with your bank if you can do it comfortably from your computer?DO YOU SUBSCRIBE TO OUR NEWSLETTER?Good information, from which it makes you grow. The one that gives you the advice you need.Yes I want2. Promote digital skills in employees and managersThe new digital landscape requires innovative, creative and willing people to train digitally . This process involves both employees and managers, who must acquire digital skills and other skills such as:In Spain, there is a long way to go in this regard, but digital transformation is a great opportunity to attract talent that brings together the necessary skills in the technological age.3. Design digital strategiesThe current and future business model must focus on the customer experience and the digital environment. Implementing new technologies is the first step. Current software allows defining a digital strategy that involves all departments .

Some essential actions are the design of a customer life cycle map, the measurement of the results, the correction of errors in real time and the future planning according to the data obtained.In short, De Phone Number transformation is not a goal in itself but a process that requires an open attitude to change, emotional intelligence and the ability to adapt to a changing environment.In a highly technological world, new opportunities arise from the possibilities that digitization offers us.Have you already addressed the digital transformation of your company? What aspects seem most important to you? Tell us how you take advantage of new technologies to take your business to the next level.

Leave a comment

Your email address will not be published.