Webinar: how to exploit your inactive contacts in B2B

Today, what are the main issues facing brands regarding their emailing campaigns is the newsletter still an effective lever today, companies are becoming aware of the need to establish a. Privileged relationship with their customers. More than ever since the pandemic, digital plays an important role in this relationship. Mass newsletters considered by very many to be spam have been gone for a few years now, and companies have reviewed their marketing strategy to personalize their newsletters and create rich experiences.

Unfortunately, the tools that brands used to use. Didnt follow suit. They therefore need to migrate to more agile and accessible tools allowing them to activate all their data in a few clicks. When choosing a tool, it is important to check its ability to ingest all available data, to render it in an understandable and easily actionable. Format, to use it to personalize messages, which will then be disseminated to generate engagement.

 

In terms of email personalization,

The era of spam is totally over and email has become the photo retouching service most accepted way to engage in a one-on-one relationship. In terms of email personalization, in general, which methods work best with audiences do you have examples of data that can be used to personalize an email the. Personalization of an email is a key element today. It is important to provide a coherent and personalized message to each of your contacts according to their background.

You have to go further than the basic personalization elements such as first name, last name, customer number or birthday date, for example. Personalization. Depends a lot on the specific use cases of each. In the case of e-commerce, the state of the basket is a basic one, but we. Recommend going further by including the notion of stock for each product in order to create a feeling of urgency, to insert the products recommended, or the status of the last order.

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On the marketing automation side

It is not about segmenting the customer base, however DE Phone Number small the segments, and sending them a common message, but on the contrary sending many personalized emails on an individual level. Why has “mastery of your data” become an essential element for effective emailing campaigns technically. What can brands put in place to “know their data” and take advantage of it as we have been talking. About from the beginning, the objective is. To provide personalized communication to. His contact that is relevant and at a time when he is receptive.

Without knowing your database, it is impossible to achieve this. Goal a clean and qualified database will have a lot of positive impacts creation of personalized and relevant communication paths for. Different segments via automations for example, better managed marketing pressure, a positive. Impact on deliverability the art of send emails to mailbox.

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