Social networks are increasingly present in our daily lives and are an increasingly important part of consumers’ daily lives. Internet users are no longer able to live without them and spaces such as Facebook or Twitter have become the element that allows them to keep in touch with their acquaintances, with their work environment or with their families. And, in addition, social networks have become the environment in which they also interact with brands.In this last point, companies have seen a new vein and have quickly understood the value of interacting with consumers in social settings. It is a relaxed and relaxed conversation space, in which what matters are different elements from those that mattered outside of social Russia Phone Number List and one in which consumers are willing to deal much more directly and closely with brands than ever before. . Companies have taken advantage of this new reality and have launched en masse to conquer social networks.But what happens when everyone en masses to do the same? Standing out and standing out above the rest becomes very complicated and brands have to work harder than they perhaps expected to get the attention of consumers. Therefore, knowing before anyone else what is going to be a trend and what is going to interest those consumers can be the key to being able to position yourself ahead of the competition.Analysts are betting on some specific trends as the element that will be the great imminent boom in social networks, as they remember in Simply Measured. The first one is 3D video . Some brands, like Jameson, are already using it, but the idea is many will be those that join this field, especially considering that 3D technology is evolving and becoming much simpler and easier to use.
Of course, and in relation to this type of technology, we must not forget the role that virtual reality technology could play in the coming years and how it could be used in social settings. Could this be the new resurgence or the return of social networks like Second Life?The visual listener is positioned as another big trend to consider. Until now, companies monitored what consumers said (by word of mouth) on social media and tried to be alert to their messages. In the near future, and as images are becoming the queens of social environments, brands will have no choice but to focus on understanding and attending to what consumers may be saying through visual content.
Another great trend will be hybrid contentAs much as, as they point out in the Simply Measured analysis, the idea is somewhat disturbing to marketers. What is meant by hybrid content marketing? The idea starts from the fact that social networks are different and that what works in one is not necessarily what works in another. For this reason, the content marketing strategy must adjust to its different realities and bet on the content that best or most fits with each of them. It should be remembered that Facebook or Linkedin and some other social networks are betting on giving space to publishers and brands so that they can generate information and content within their own social networks without the need to outsource their access, thus directing the information exclusively to the audiences and users of this type of platform. Although all this is already being applied by a multitude of businesses, media and brands, this trend, given the diversity of current and emerging platforms and social media, will continue to grow, and it is also a fundamental aspect that brands should adopt as part of their strategies. .Other elements that change how social networks are usedThere are many other changes that are changing the attention centers of what happens in social networks and that will modify what companies should do in this environment, as pointed out in an analysis from Hootsuite, in which they pointed out the five points that they hope to modify the social ecosystem during this year.
One of the points in which social networks are working is to become the epicenter of purchasescarried out by consumers or in a vehicle for them. Thus, social networks have been playing with different payment functionalities to become the next ‘digital wallet’ and above all they have been trying to become the direct engines of purchase. Facebook or Twitter were the first to try to incorporate buttons to direct the purchase of consumers, but they have not been the only ones and over the last few months we have witnessed a kind of race in which social companies were experimenting with these functionalities. This interest shows a pattern for the near future and also an emerging trend. Something that could also serve to definitively bury the myth that “social networks are not good for selling.”In addition, social networks have become a desired element but in a market in which there really seems to be little to say: the results achieved seem to show that there is little room for new social networks . Many are those who have tried to gain a foothold in the social environment but few are those who have managed to settle and have gone from the first curiosity.
And that despite the fact that many of these new social networks played with some of the elements that have become the main concern of consumers in recent times, such as the field of privacy . As they point out from Hootsuite, privacy has become a feature that social networks increasingly use and also an element to which consumers who have more control and knowledge about how social De Phone Number work are giving more and more important. The problem is that absolute privacy is not possible (even the social networks that have sold their promise of respect for privacy have been hacked) while the desire for anonymity on the part of consumers is growing.And, although you want to be more anonymous than ever, the truth is that the world is more social than ever and more than it will be, since the boom of smart devices , the growth of the internet of things, is making a lot of of realities that remained on the fringes of social networks have suddenly become a social element. From the fridge, which can tweet what we eat, to the plants, which can tell us how they are doing thanks to new smart devices, everything is increasingly connected.