The changing future of cities and how it will affect consumption

The cities have become one of the main points of agglomeration of the population and therefore the main spaces of saudi email directory . The importance of cities has been growing over the centuries and has accelerated in the last, although the truth is that these spaces have not only been leading the changes throughout history, but they will also be the ones who lead in the near future. Many are the analysts who have studied what cities will be like in five, 10 and 15 years and how those changes will affect consumption patterns.

One of the latest studies has Euromonitor behind it, which has analyzed how cities will change in 15 years. Globally, cities will increase their weight and importance within the global structure, as more and more citizens will leave the countryside to go to live in the cities at a general level. Living conditions (easier in urban areas) and greater facilities when it comes to finding job opportunities will push citizens to move to cities.

This will have an immediate effect on consumption and especially on the disposition of consumers. One of the main consequences will be that consumers will be grouped in much smaller areas: that is, it will be small areas that present greater opportunities when doing business. For example, in China, one of the most populated countries in the world, only 4% of the surface is urban area. However, this minimum space is what concentrates 50% of consumers. To put it into concrete references: most Chinese consumers live in what could be the space that Sweden occupies on the map, even though the country is vastly larger than Sweden.


The situation is slightly different in developed countries compared to emerging economies: in them urban areas are slightly higher (and cover higher percentages of territory) because cities are not so big and urbanization has reached more space.Cities, and this will be the second great effect it will have on company strategy, will be increasingly important in developing countries, becoming elements that will often exceed the country’s own data. The weight of these cities in the country’s total consumption will be increasing and to conquer the market a strategy can be made directly focused on them.

In other words, the companies that try to take their products to those areas will not think about total issues, they will not analyze an exact country, but will carry out market surveys limited to those cities. The situation in developed countries will not be exactly the same, because the cities in each market and their role in the total are more or less balanced, although some differences can be observed between each of the main cities in each of these markets.

Regional differences may become an element to take into account to establish a strategy of approach to the market that can be more successful, especially when trying to conquer certain markets.
Smarter citiesBut the changes in the cities in the near future (and how they will modify De Phone Number patterns) will not only be marked by variations in the distribution of the population and how that will modify the panorama at the level of state markets. Cities will also change because of technology. In recent years, smart cities have become fashionable. Companies, municipalities, national and supranational public bodies and even citizens have begun to worry about using new technologies to modify how the environment in which they live works and to launch products, investments and campaigns to ensure that all these elements are incorporate to the day to day.

From streetlights that turn on and off as needed to a more efficient urban public transport because it learns from the daily routes passing through a traffic that is regulated following conclusions drawn from big data to avoid traffic jams, cities are beginning to incorporate many and very varied tech tools to establish your new face.

In the cities of 2020, according to a map prepared by IFTF, citizens will live in quantified communities, in which all activities and actions are converted into data and information; public services will be marked by crowdsourcing, since all this data will share realities and allow more efficient decisions to be taken; and the environment will become a kind of information mine that can be exploited at an economic level.

These smart cities, these data mines, will have a high impact on consumption and will allow the creation of new business opportunities that until now were to be explored or that did not really have a future because they lacked all the support space that the new smart cities offer. Thus, for example, local and social commerce will appear, based not only on where you are but also on new technological innovations, such as mobile payments and collaborative consumption, or many more technological interfaces will appear in the city that will allow consumers access services and information sources. The consumption of content will also be modified thanks to this new reality and the hyperlocal It will appear as an emerging star, thanks to geolocation or the power of new networks (information can reach levels as basic as the neighborhood or a group of neighbors).

And to all that is added that cities will be increasingly green. The increase in ecological awareness on the part of citizens and the new tools generated by smartcities (which allow measuring everything from pollution to how the city’s trees are growing) have pushed up the recovery and creation of new green spaces.

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