SEO for e-commerce: tips to position your online store

If you’ve gotten this far, I suppose you have an online store and that one of your main goals is to sell more , right? Well, let me tell you that you are not going to eat a tail if you are not able to conquer Google by positioning your website in its first search results. But do not spread panic! Thanks to these SEO tips for e-commerce you will get it;)

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Index [ Hide ]
First of all, analyze your business
Keyword research is the first step
Determine the web structure of your online store
How to optimize product categories
What do we do with the product sheets?
How to control crawling and indexing
Content marketing for your e-commerce
First of all, analyze your business

Before entering the matter, you should know that the starting point of the strategy to be defined will be your business itself. That is, it is important that you know where to focus, taking into account the priorities of your online store .

Take into account the Sweden Phone Number List priorities of your business before defining the SEO strategy of your online store.
Analyzing which categories or products have more profit margin or which are more competitive in price, will help you to know the sector and detect its opportunities . If you take this into account to dedicate your effort to what is most profitable, the performance of the SEO strategy will be greater.

Keyword research is the first step

Before defining any action, you will have to do a keyword study to know how users search for your products. The objective, then, will be to position those keywords in the first results of Google so that all your potential clients reach your website. But how do you choose those words correctly?

The first thing you should take into account is your average number of searches in a certain location and your direct competitors; that is, the online stores that already appear in the first search results for those keywords .

If the words you have found are very generic and your sector is highly competitive, you better bet on other long-tail or more specific ones , which, although they will attract less organic traffic, constitute most of the searches carried out, and almost always they are transactional.

This means that the keywords that will determine the SEO strategy for your e-commerce must coincide with the user’s purchase objective . Look on Google for the search intent of each word!

Determine the web structure of your online store

After having done the keyword research and having all those keywords that fit with your business, establish different search patterns to rank the taxonomies that you have identified. In this way, you can determine the SEO structure to position your online store .
Group the most general keywords for the home page of your website and to make it clear to Google (and everyone) who you are and what you sell. But beware, never leave your brand aside! Besides that, think of this space as if it were a showcase of a physical place . Highlight the most important categories and products to transfer the authority of the home page to other pages.

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How to optimize product categories

Product category pages are going to be the most profitable of all e-commerce. And it is that they will be oriented to rank more generic keywords and with a greater volume of searches.

However, if the catalog is very extensive and you need many categories and subcategories to order your catalog, link them from the parent or main category to the rest (vertically). In this way, you will improve the tracking of those pages that are at a depth level in May, and therefore, the SEO positioning of your online store .

Product categories are geared towards positioning keywords with a high search volume. That is why they will be the most profitable pages in the entire store.
And to contextualize the category pages and rank in the SERP keywords related to the main keyword, you can incorporate a text to describe in a general way the products that are shown there.

In this way, users who come to this page will also have extra information about this part of the catalog.

Other improvements that you can apply to improve the CTR of category pages is to optimize their title and meta description . These tags are shown in the search engine results and you can take advantage of them to make your snippet more attractive than others that are shown in the SERPs. For this you can include, for example, some of the competitive advantages of your store.

What do we do with the product sheets?

Before continuing to learn how to position an e-commerce , analyze the products in your catalog before deciding whether to DE Phone Number  display them in search engine SERPs . The first thing will be to check their stock and their duration in time, since it would be absurd to direct SEO traffic to pages of out-of-stock products. Logical, right?

However, if the stock of a product is temporarily out of stock, and you do not want to lose sales, schedule email alerts for those users who are interested in buying , informing them when the product is available again.

Knowing this, if you have decided to position your files in Google search results, I am afraid that you are going to have to take great care of these pages .

The first thing is to choose the keywords from the study of keywords that fit 100% with the characteristics of each product and optimize each of the pages that you want to index with unique texts. If you had thought about using the same descriptions as your provider, forget it. Google doesn’t like duplicate content at all.

And speaking of duplicate content … If you are going to include the same product in several categories, make sure that the CMS you are using does not duplicate the URLs of your product sheets. If this happens, use the noindex meta tag on the pages that you don’t want to show in the SERPs.

For the rest of the product pages, take care of the URL structure and include their corresponding category. In this way, search engines (and users) can thus identify their content. If they include the keyword you want to rank for, they are not very long and do not contain stop words … better!

Do you want more SEO tips for the product pages of your e-commerce ? Well, aim. Don’t forget the structured data markup to label the most relevant elements of each tab. This will help search engines to understand and process all the content and will also allow users to see more detailed information about each product in the SERPs, such as its price, availability or ratings .

How to control crawling and indexing

The robots.txt file of a website provides information to search engines about the parts that your bots can and cannot crawl . Taking into account that Google has a tracking budget assigned to each website, we can improve the crawl budget to help SEO positioning of e-commerce , including in this document the guidelines that are most appropriate in each case.

Whichever yours is, surely you are not going to want search engines to waste time crawling the cart page , or the checkout page , neither the private pages or those that contain information about your clients, nor filters or paginations.

In the robots file include the pages that you don’t want bots to crawl. And in the sitemap add those that you want to be shown in the search results.
And after crawling, what can you do to get Google to index the pages that interest you? Well, include in the sitemap.xml file all those URLs that you want search engines to index . Thus, search engine bots will be able to find those pages without having to navigate through the internal links. However, its use does not guarantee the indexing of all URLs.

Content marketing for your e-commerce

Through your website blog you have the opportunity to inform users who are really interested in buying about your products. Its contents will allow you to attract and retain customers, since creating a community around your blog will result in more organic traffic, and, therefore, more conversion opportunities .

But only with the right strategy can you position your content, and therefore you must take into account which keywords you want to rank . If for the home , product categories and tabs, the intention of the keywords for which we were interested in ranking in the SERPs was transactional, for the blog we will stick with the keywords that are related to our products and that users use to find information.

Well , here’s tips SEO for e-commerce today ! Now it is your turn to work to put them into practice and be able to make a dent in the Google search results. And do not forget to tell us what your experience has been by playing it in the SERPs with your online store .

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