One fifth of advertising investment in Europe is made on the Internet

With a growth of 14.5 percent during 2011, it has come to represent an investment of 20.9 billion euros, while the rest of the advertising spending has only grown by 0.8 percent, which shows the direction of the market in the current moments.
Europe .- Online advertising is here to stay. This is shown by the latest UK Phone Number List figures from the study of IAB Europe , which has been established that 20 percent of advertising spending is done in Europe is to advertise online.

With a growth of 14.5 percent during 2011, it has come to represent an investment of 20.9 billion euros, while the rest of the advertising spending has only grown by 0.8 percent, which shows the direction of the market in the current moments.

In Europe, the countries that invest the most in online advertising are Germany, France, the Netherlands, Italy and the United Kingdom, which account for 67.9 percent of spending. While the countries with the highest growth in 2011 when it comes to spending online ads are Russia (55.5 percent) and Serbia (46 percent).

The study has shown that despite the economic situation in Europe, advertisers have decided to continue investing in the internet, due to the options it offers such as ease of measurement, accessible costs and the rise of online Phone Number List, which is growing every day. .

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