New book: crisis marketing, a guide to adapt to the new reality

More than two months have passed since we started the lockdown. In these weeks we have lived in a fictional movie. Tremendous things have happened, but it seems that little by little we are overcoming the toughest test. We are now facing economic recovery.
It’s not going to be easy at all, but with preparation and a lot of common sense, we can find ways to start recovery and even discover opportunities.
With this approach in mind, José Gómez-Zorrilla and I decided to translate our professional experience into a book, Crisis Marketing Estonia Phone Number List, which would help companies make this path out of the crisis. Without magic recipes (which do not exist), applying their own methodology and common sense to a new context.
We have also thought that it is time to pitch in and, from our greatest humility, help people who are suffering the consequences of the coronavirus . Because:
We are going to donate part of the profits from book sales to alleviate the consequences of COVID-19
We have selected the initiative of Caritas in front of the coronavirus that is helping homeless, vulnerable families, seniors, families at risk of social exclusion as a result of the coronavirus and mitigate international health crisis with protective materials, water programs, sanitation and hygiene, food distribution, etc.
We will donate € 1 for each ebook sold (price with VAT € 3.99), and € 2 for the paper version (€ 9.99 VAT included). So if you dare to buy it, in addition to learning to define the way out of the crisis, you will be contributing to a good cause.
Crisis Marketing: New Opportunities After COVID-19
We have reflected this way out of the crisis in four blocks:

Estonia Phone Number List

1. Context and analysis, learn from mistakes
The objective of the first block is to give a contextual vision of this crisis and of others that have front page marketing in crisis: new opportunities after COVID-19hit us globally so that we start by positioning ourselves and becoming aware of what lies ahead.
We need to stop and think about what happens around us, but above all, what is the meaning of our company in this society, what is our contribution of value beyond sales, what is it that makes the company work and we get up every tomorrow to get it done. And equally important, we must rethink what our relationship with our customers is like, and how it should be after the coronavirus.
2. Crises as generators of change
In this second block, we define how we should prepare to get out of the crisis, what things we should take into account and redefine so that when we go on the market again, we do so with the best possible preparation.
If we are going to go out into a market in which the rules have changed, how can we expect the results to come if we do everything the same as before?
3. Post confinement marketing strategies
We can think of it from the point of view of the actual exit from confinement, or as the moment when we launch ourselves back into the market when the DE Phone Number is ready.
After having put ourselves in the context and prepared in the best way, it is time to look at marketing with new eyes and return to its roots. We propose marketing from less to more and from the inside out, a marketing that follows a methodology and applies common sense to a new situation.

You will learn to use digital channels with a new approach that brings you closer to your customers, and, of course, how to guide them towards sales.
4. Keys you should never forget
To finish the book, we leave you a summary of the best practices that we have described in the previous three blocks, so that they can serve as a guide and be of practical application in your day-to-day life.
Where to buy the Crisis Marketing book: new opportunities for new scenarios and who will benefit from donations for each sale
We hope you find the book interesting and help you see things from another perspective. And remember that you will also be collaborating with a good cause, because we are going to donate part of the profits to alleviate the consequences of COVID-19.
We have selected the Caritas initiative against the coronavirus that is helping homeless people, vulnerable families, the elderly, families at risk of social exclusion as a result of the coronavirus and mitigating the international health crisis with protection materials, water programs, sanitation and hygiene, food distribution, etc.
We will donate € 1 for each ebook sold (price with VAT € 3.99), and € 2 for the paper version (€ 9.99 VAT included). So if you dare to buy it, in addition to learning to define the way out of the crisis, you will be contributing to a good cause.

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