If you’ve spent the last few months living in an abandoned village. Without an internet connection or volunteer status on a top-secret mission on another planet. You may not have been aware of all the mess that went into mobilegeddon . Basically what happened is that on april 21 google made an algorithm change that made all non-mobile friendly websites disappear from google results. This comes to mind to talk about what mobile marketing is and why it is so important. What is mobile marketing? Mobile marketing or mobile marketing is the promotional activity designed for dissemination on mobile phones and other portable devices (tablets…). Until recently.
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Sms messaging was the most common distribution chinese email address for mobile marketing. But with the arrival of instant messaging apps (especially whatsapp) it is falling into disuse. Types of mobile marketing companies are starting to include mobile marketing in marketing strategies as almost everyone carries a smartphone in their pocket. Some of the companies that are active in mobile marketing include google. Yahoo. Microsoft and apple. Mobile devices allow new types of marketing actions that include: location based services (lbs. For location based services ). Which consists of detecting the place from which the user connects (geolocation) to send promotional messages from companies present in that area. These geolocation services are also present on computers.
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For example. If you search for a restaurant on google. The ones closest to your area will be listed first. Mobile augmented reality campaigns. With images that are overlaid on the user’s phone screen with location-specific information about companies and products. Qr codes. The DE Phone Number that were scanned with the mobile to access information. Promotions or company websites were very much in vogue a few years ago (although now the truth is that it seems that they do not take as much). Gps messaging. Which involves location-specific messages that the user picks up when they enter a certain range. For example. Imagine that you are walking down the street and as you pass a point. A message pops up on your mobile inviting you to have a drink at a nearby pub. What do you think about the opportunities offered by mobile marketing to promote yourself?