If strategy is so important, why don’t we spend more time on it?

We hardly even need to ask. I am sure that if I asked you, do you consider that strategy is important for the success of a company? , a large majority of you would say YES .But I’m also sure that if the second question were , how much time do you spend on strategic thinking? The vast majority of you would say that little or very little time .It doesn’t make a lot of sense, does it?And if we asked the managers of the companies this same question, the results of both questions would be very close to 100% in both cases.If it is so important to the success of our company and we are aware of it, then why not take the time?
The reasons for this situation to occur repeatedly are very varied, but I will try to summarize them and then show the solutions .
Reasons why companies do not spend time on CEO Email Lists strategy
This situation is applicable to many areas, but from my professional experience I am going to focus the analysis on marketing.
1. Sales orientation.Constant commercial pressure to try to meet sales targets is a constant factor in companies. And of course it makes perfect sense. Businesses need to sell to function and be profitable.But not all sales, or better said, for sell and be profitable, there are many other things we should consider.But whether you like it or not this is the reality of companies. The vast majority of the things that are done are focused on selling and their success is measured in sales and not by other key factors. It is something we have to learn to handle.
But the result, at the management level, is that what is not related to the commercial has little space on the organization’s agendas.2. Wrong job beliefsThere is a widespread belief in companies that has very negative consequences on the performance of daily work and especially on the operation of the company:”The busier I am, the better I do my job and the better considered I am”We think that doing many things every day means that I am being productive, it gives us the feeling that we are moving forward. That is why we fall into the traps of email, meetings and endless hours.overwork The second factor is the image we project internally:”If they see me busy, if I am constantly showing off how hard I work, they will think that I am doing my job well and therefore I am essential and I have a better chance of promotion”The pity is that in many companies things work like this. But of course, the reality is that success at work depends on the results you get, not the hours you spend in the office.These beliefs and obsessive sales orientation lead us to the third reason.3. There is no time to thinkIn this context, when we talk about strategy or anything that implies stopping to think, we find great resistance both in management due to the possible effects on short-term results, as in day-to-day dynamics.The strategic stops are left for later, there is always something more urgent to do.We are so busy that we confuse the urgent with the important.4. Lack of knowledge and experienceAnd as a consequence of all the above and the lack of habit, there is a great theoretical and practical ignorance of what a strategy really implies.When asked, what is the strategy of the company or the department? The answers are very varied and the vast majority have little to do with strategy.
They confuse strategy with objectives (“we want to sell more”), with tactics (“be present on social networks” and even with tools (“we have a new tool to optimize processes”).

Once the reasons for the paradox that I raised at the beginning of the article have been analyzed, we go with the solutions .
How to introduce strategic thinking in the company
1. Strategic thinking does not imply inaction or excessive time
As I was telling you, a large majority are clear that strategy is important, but they relate it to stopping daily activity and high dedication. And that is not true.The strategy is what prepares and guides the company towards success. In my opinion it has little to do with inaction.”If the best athletes train hard to win races, why don’t companies prepare to achieve the best results?”
trainingStrategic thinking does not require large amounts of time, but space to do it .
Following the previous example, if we want to incorporate strategic thinking into our day to day, we have to train every day. We have to find the moment to rethink things every day, to discover the paths that will lead us to the results we hope for.
“If you incorporate strategic thinking into your day to day, you will be doing what all managers consider important and do not do … and as a consequence, you will be ahead of the competition that does not.”
And of course we have to be clear about what it means to think strategically.
People (I speak in generic terms, because strategy is not only for managers. Another mistaken belief) who have learned to think strategically approach problem solving and decision-making in a broad way and thinking in the long term. And they do this through objective analysis, long-term thinking, and planning .
This requires being able to define the context of different situations, identify the objectives and see what should happen for those forecasts to be met. In addition, we must identify what are the consequences of these decisions both internally and externally.
2. We have to learn to prioritize and better organize our time
We have to learn to be more productive, not to do more things in less time, but to decide what is really important and to organize your day based on those priorities.

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For the moment, forget about the tools, learn the healthy habits, the methodology to achieve it and take control of your life. On these issues, I highly recommend reading Berto Pena on his blog.
3. Have the necessary informationThe great facilitator of strategic thinking and, ultimately, of the necessary medium-long-term vision, is information. Or rather the data transformed into information and this into knowledge.
Analyzing data and trends allows us to have that vision about what is strategic for the company and what is not. And this leads us to have solid criteria to prioritize actions, make decisions, better allocate resources and align the strategy with the company .
This information allows us to lead and commit to our project . The sources of information can be diverse, but in the case of DE Phone Number we are talking about digital analytics (you can read about analytics from a marketing point of view here ).
4. Ensure the viability of the strategyIt is often said that: “paper holds everything.” Our ideas and calculations may make perfect sense on paper, but from there to being achievable there is a very important step. And it is the implementation .
For this to be successful:Validation of the idea : we have to discuss this idea with our team so that they can give us their opinion and if it really makes sense, that they help us translate the proposals into a real plan that can work. Furthermore, that team needs to understand it and believe in it in order to put it into operation with a chance of success.
Facing your ideas with reality and with contrary ideas will help improve the result and its future implementation.
Check that we have the necessary people and resources : another fundamental part is to make sure that we have everything necessary to carry it out. Especially key people .
And of course, tactical planning and implementation.
5. Ask for outside support
If necessary, we can count on an external consultant to act as a facilitator of the process and to contribute their methodology and experience in the definition and implementation of the strategy.
On many occasions an external vision provides an extra objectivity and is capable of finding new paths (and errors ) that are more difficult to see from within.The images accompanying the article ( doubt , overwork, training ) are from ShutterStock

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