Segmentation occupies (and if it is not yet the case, it will have to become) a central place Afghanistan Email List in the emailing and marketing strategies of companies. Segmenting a contact database is now available to everyone, thanks to emailing software like Sendin Blue. For your emailing strategies (newsletter, transactional emails, marketing automation), segmentation consists of:
To divide its database into several lists or distinct segments according to particular attributes: gender, sector of activity, the center of interest, geographical area, etc. To distinguish its contacts according to behavioral criteria or actions carried out by customers on a site. Let’s take a very concrete example: you have a
Segment for better Email content
Clothing store and you decide to send out a newsletter each month with the offers of the moment. So that your newsletters are more relevant, it is preferable to segment your base at least according to the attribute “man/woman” and thus to create a newsletter for each genre.
In the age of mass emailing, segmentation makes it possible to personalize emails. The main de phone number objective is to be able, thanks to segmentation, to offer your contacts products or targeted content, that is to say, adapted to the profile of each of them. In the age of mass emailing, segmentation makes it possible to personalize emails. The main objective is to be able, thanks to segmentation,
Define your Email business objectives upstream
To offer your contacts products or targeted content, that is to say, adapted to the profile of each of them. Behind the personalization of emails, the stakes are economic. A personalized email campaign will generate higher open rates, click rates, and ultimately higher conversion rates. And of course, optimizing your conversion rates also means increasing your turnover.
Segmentation also makes it possible to purify the content of your emails, by offering your contacts only products or content likely to interest them. You get straight to the point, to the delight of your contacts. Your message will therefore be all the more readable with each of your communications.