These segmentation criteria mainly concern e-commerce sites. For example, you can Algeria Email List segment your database based on the amount spent in the last month. These segmentation criteria mainly concern e-commerce sites. For example, you can segment your database based on the amount spent in the last month.
For example, you create a list with the customers who spent more than 50 euros the previous month, another list with those who spent more than 100 euros, another for those who spent nothing. It’s up to you to determine the amounts relevant to your business. This segmentation criterion is very useful for designing personalized offers (coupons, selection of sale items, gifts, etc.).
Criteria related to email purchasing behavior
You can also segment according to the type of products purchased. This makes it possible to then offer similar products or complementary products in personalized emails (cross-selling, up-selling). It is also possible to segment your contacts (but also to clean up your database) according to the level of engagement of your customers (new customers, old customers, and loyal customers)
You must take the time to properly define segments that are suitable for your business and your activity. Once you have defined the segments, combine them to create truly personalized newsletters. Experiment with different content to find what interests you the most. Segmentation, if thought out, will allow you to quickly improve your marketing campaigns and even help you imagine even more personalized and therefore effective automation scenarios.
What features for a new generation Email Builder?
Lack of time, skills, resources… Many reasons push Marketing departments to turn to an Email Builder. And it is sometimes difficult to find a complete tool that can effectively respond to these recurring issues. Marketed by Dolist, the Welkom Editor solution benefits from the expertise of this French specialist in emailing routing, which has been in existence since 2000.
Among the existing offer on the market, the Saas Welkom Editor solution stands out for its ability to support the Responsive and deliverability optimizations necessary to obtain efficient emailings. With a dedicated team of developers, Welkom Editor benefits from a high level of updating, regularly new features, and contactable support in the event of a problem.