How to create a web architecture for SEO

For Google to see us, we must strip . And it is convenient to be in shape when that happens, because otherwise you will go looking for someone who has a more attractive body. That is why it is so important to optimize the web architecture for SEO of a page , since this improves its crawling and indexing.

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What is information architecture?
How to create a web structure for SEO
1. Identify search patterns
2. Use a more horizontal structure
3. Create SEO friendly URLs
4. Establish an internal linking strategy
5. Beware of cannibalisations
What is information architecture?
As Wikipedia says, “information architecture (AI) is the discipline and art that is responsible for the study, analysis, organization, Albania Phone Number List arrangement and structuring of information in information spaces, and for the selection and presentation of data in interactive and non-interactive information systems ”.

The information architecture of a website aims to establish its structure.
That is, it is the hierarchy of information on a website whose objective is to work on the structure of a page from a previous study of keywords . All this focused on improving the user experience and its positioning in search engines.

And, just as a conventional architect does not start to build a house from the roof, to get the structure of a website for SEO right, it is essential to take into account some basic aspects that will condition the organic positioning of the entire project.

How to create a web structure for SEO

1. Identify search patterns
From the study of keywords referred to earlier, it is necessary to establish the different search patterns that will allow us to rank the taxonomies that we have identified in order to determine a suitable architecture for the website. That is, all of this serves to group content that shares similar characteristics through categories and subcategories.

2. Use a more horizontal structure

A vertical structure is deeper, so Google will have a harder time reaching all the pages. For this reason, it is advisable to use a horizontal structure no more than 3 levels deep . In this way, we improve the crawl budget (time that Google allocates to a certain website to crawl it), making the search engine robot spend less crawl budget to access all the pages.

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3. Create SEO friendly URLs
A good SEO web architecture is useless if the URLs of your website are not perfect, since search engines identify through them the content that will be found on a page. Friendly or semantic URLs help just by reading them to get an idea of ​​what we are going to see, and that is why it is so important that they are not too long, that they do not contain stop words and, above all, that they reflect the keyword that we want to position for that page.

4. Establish an internal linking strategy

The objective is to connect the different pages to distribute the link juice throughout the web . But what if a page doesn’t have any internal links pointing to it?

It connects the most important DE Phone Number URLs through internal links so that Google can track them.
As I’m sure you already know well, Google uses links to jump from page to page and thus be able to index them. Therefore, if a page does not have internal links, the robot will not be able to find these orphan pages, and consequently, it will not be able to crawl them.

5. Beware of cannibalisations
It is a mistake to think that the more pages we have, the more keywords we will have. And, if the content of two pages is too similar, we will be trying to rank in the SERPs for the same keywords , but with different URLs, which leads to SEO cannibalization.

In short, create new pages if your content is going to be unique , so that Google does not have a mess determining which page to rank for.
Now that you know some aspects that influence web architecture for SEO, before thinking about creating spectacular content for your users, analyze if your site is structured so that Google wants you to appear in the SERPs . And, after all, it is he who decides.

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