The Cyber category delivered 87 awards, in the Grand Prix of this category there was a tie between R / GA New York from the United States for their work Nike + Fuelband for Nike + and VOLONTAIRE Stockholm from Sweden for their work Curators OF Sweden for Swedish Institute / VisitSweden . Below is the complete list by country and position
The Cannes Lions festival, dubbed by many as the Oscars of the ad world, was attended by creatives from all over the world during 17 – 23 June. W + K co-founder, Dan Wieden was awarded the Lion of St and there were even a few high profile non ad people attending, such as Bill Clinton and Debbie Harry. Even Mad Men’s Don Draper (Jon Hamm) was spotted out and Slovenia Phone Number List about. But more importantly, there was the work. Here are the campaigns that were judged to be the festival’s best.
Film Lion Grand Prix and 2012 Branded Content & Entertainment Lions Grand Prix
By Creative Artists Agency, Los Angeles for restaurant chain Chipotle. This animation is featured in Vol.3/2012 of Lürzer’s Archive. “Back to the Start” tells the tale of a farmer who regrets his decision to turn his little farmstead into a profit-driven, industrial machine and goes back on the path of sustainability. It is fittingly set to Coldplay’s “The Scientist” covered by Willie Nelson.
Film Craft Lions Grand Prix
This cinematic spot for Canal+ by BETC Euro RSCG, Paris was featured in Lürzer’s Archive Vol. 6/2011. Also a bit of a diva, The Bear” is a passionate and talented film director. After all, he has spent years lying in front of the television as a rug. View the spot here.
Titanium Grand Prix and Cyber Grand Prix
R/GA, New York took two of the accolades for the Nike+ Fuelband, an accelerator worn on the wrist, which translates movement – whether it be sprinting or dancing around in your bedroom – into “Nike Fuel”. Read about London’s Nike+ Fuel Station here.
Cyber Lion Grand Prix
This risky tourism campaign for Swedish Institute/Visit Phone Number List, “Curators of Sweden”, by Stockholm agency handed over its Twitter account to the residents of Sweden, where they could take over and tweet what they wanted. Some posts were found to be offensive, attracting worldwide attention. See more about the campaign here.
Design Grand Prix
The “Solar-powered Annual Report” for Austria Solar by Munich agency Serviceplan turned a typically mundane document into a solar-powered book, meaning the text and images were only visible with the trusty aid of sunlight.