Current situation and trends in content marketing that you should know

In Spain there is a big problem in reference to the status of content saudi cell phone prices , and that is that we are still not fully aware of the efficiency and return it generates and also with a minimum investment. Faced with this problem and we have raised the ignorance I Report content marketing in Spain 2015 Hoyreka!The main objective of this study is to give a general assessment of the content marketing situation in Spain and to give an evaluation of what works best and, above all, the level of satisfaction of Spanish companies with this marketing strategy.90.3% of those surveyed affirm that they do content marketing in their company, so we can affirm that in Spain we are already almost aware of what it is and what it is for, but there is still no great collective awareness about the return that this strategy generates.81.1% of those surveyed claim to have a degree of satisfaction equal to or greater than 7 out of 10, which is a fairly high figure compared to the current investment in this type of marketing strategy. Currently, 51.8% of those surveyed dedicate between € 0 and € 999 per month to their content marketing actions, something very common among micro-SMEs. Current situation and trends in content marketingThe stories have accompanied us since the world is world. It is the power of these contents that allows us to attract and retain customers. Already before Christ this superhuman power existed in stories. With the passage of time and the continuous technological evolutions that we have experienced, we can observe how this phenomenon has led to a discipline such as content marketing.Content marketing offers undoubted advantages for brands. One of the factors that we consider in the sector are the trends that will guide it, since these will mark the way forward as well as the business niches available in the market.Despite this, we observe how in Spain the full acceptance of content marketing is slower than in other countries such as the United States. Although, little by little we observe how brands are increasingly aware of the importance of renewing their online marketing techniques to get closer to their target audience.


And among all the strategies, there is one with a first and last name: content marketing.If we talk about trends in the US, according to the Content Marketing Institute: “advertising will adapt to the new needs of customers and the role of content marketing will take center stage.” And the fact is that the offer of useful and practical content to get new customers and retain existing ones is considered a viable and feasible possibility, since it involves a reduction in costs compared to traditional advertising campaigns.Native advertising is another key point in this new era of content. Adapting content to its natural environment is essential to assess the effectiveness of a certain content in a certain space and in turn we approach more personalized advertising and content. This is in tune with the description of our “buyer person”. Before starting our content De Phone Number strategy, we must be clear about what and for whom we are writing, that is, define the target audience of the brand in detail.New content formats are necessary in this new era in which brands are evolving and growing in the content creation process. There are two clear paths in the brands that have been marketing content for a couple of years: on the one hand, those that begin to optimize the conversion processes and the effectiveness of their content; and on the other hand those who are looking for new types of content to use so as not to fall into the routine.Therefore, innovating in the creation of content will be key for 2016. Those who dare with new formats and new ways of communicating what they want to tell will be those brands that take the lead over their competitors. Among these new trending content we find surveys, interactive content, gifs, etc.

Other terms that we must not lose sight of in order to understand the evolution of the digital sector are “Big Data” and “loT” (Internet of Things), since there is a growing need to understand how everything is connected to around us, how to process all the data to improve the effectiveness of the digital process of our company. All these terms, tools and tactics directly affect content marketing and, of course, mark the evolution of the sector.Content Marketing Report in Spain 2015Although there are still many brands that do not know what content marketing is and what it can do for a company, surprisingly 90.3% of those surveyed affirm that they have implemented a content marketing strategy within their online marketing strategy. Similarly, there are still many businesses that are unaware of the benefits of content marketing, 9.7% of those surveyed affirm that their company still does not do content marketing.What is the main objective of your content marketing strategy?Not all companies agree on the main objective of their content marketing strategy and many even change their objective based on the experience and evolution of their brand in the online environment. For example, one can start generating content in order to get subscribers and months later focus on the sale. In real life, no company has a single objective with each of its actions, but there is always a priority objective and that is the one we have tried to discover.According to 22.5% of those surveyed, organic search engine positioning is the main objective when doing content marketing, although it is closely followed by the visibility of the brand and company and the increase in sales with 18.7% of the opinions of the respondents. It is thus evident that after any marketing action there is usually always some kind of commercial objective associated with it.What type of content works best in your company?Content marketing is not something that can be applied equally to all companies, each one has different needs, objectives and their clients have different tastes and lifestyles. In order to investigate this, we ask what type of content works best in companies. 35.80% of those surveyed affirm that the content that works best is current content. It is followed by far with 24.2% who bet on timeless content. In an incipient way, the video is positioned in third place with 12.6% of the opinions. And it is that video is a format that generates great value for companies since it is not only quality and valuable content, it also increases prestige and improves positioning on other social networks and video platforms such as YouTube. Yes indeed, the cost of production is still the big stone in the way, as many companies, especially small ones, still cannot afford those costs and resources. Luckily, better productions can be made with their own resources such as mobile phones.

Other content such as interviews, ebooks or infographics have not yet managed to earn their place among the content that works best, perhaps due to ignorance or perhaps due to the difficulty of maintaining a blog or website of a company based solely on this type of content .What social network helps you generate more leads?Content marketing is a key strategy for achieving increased sales of the company and for this there are tools such as social networks that help you boost those sales.Although a few years ago few Spanish companies knew and understood the operation of social networks, today they are already implemented. Social networks can be used and generate great benefits for companies and, specifically, within a content marketing strategy, they become relevant in terms of dissemination. They are key to getting content to the public, bringing them closer and humanizing them.56.2% of those surveyed affirm that Facebook is the social network that most helps to generate business and becomes the most effective in promoting content marketing actions. Twitter is discreetly in second position with 21.4% of the responses obtained.

It should be noted the presence of LinkedIn, which little by little is making a hole in terms of content marketing actions, and you can even create your own blog within the platform. Without a doubt, it is the perfect social network for B2B businesses and 7.2% of those surveyed think so.Which content marketing metric do you give the most importance to?In content marketing, measurement is necessary in order to optimize each action and content. For example, an old article that ranks very well and generates a lot of monthly traffic can be reviewed and optimized to convert. This can only be done if some KPIs are controlled and the corresponding value is given to the measurement and metrics obtained with each action. To measure is to improve.The most important metric for Spanish companies is qualified traffic with 23.3% of opinions. It is closely followed by organic positioning (16%) and the increase in content dissemination (15.1%).The truth is that it is the question with the most varied answers, so we can understand that each brand does content marketing with very specific and different objectives.Content marketing in Spain: investment and satisfaction51.8% of those surveyed dedicate between € 0 and € 999 per month to their content marketing actions and 25% between € 1,000 and € 2,999. Only 2.7% of those surveyed invest more than € 50,000 monthly. So we can say that the majority of respondents invest relatively little budget for this type of action.Regarding the degree of satisfaction of Spanish companies with respect to their content marketing actions, 32.1% of those surveyed show 8 out of 10 in satisfaction. If we add up all those people who have more than 7 satisfaction, 81.1% of companies are very satisfied with what content marketing does for their company.So the conclusion is obvious. With little investment the degree of satisfaction achieved is quite high, what would happen if companies invested more in content marketing? It is the logical process. The higher the investment, the better the results, but it is shown that with a fairly low monthly investment the results and the satisfaction obtained are already very high.

From all the data obtained in the study, we perceive certain shortcomings and needs in the sector. The main conclusions are:Spanish companies already know and know what content marketing consists of. 90.3% of those surveyed affirm that they do content marketing in their company.The main objectives for which companies do content marketing in Spain are to improve search engine positioning, increase the visibility of the company and differentiate itself from the competition. So content marketing today, gains focus for strategic brand and branding actions.The content that works best in companies is current temporary content that helps improve organic positioning, the main objective according to 22.5% of those surveyed.Video is the format that is beginning to emerge, however, other valuable content such as infographics or ebooks are beginning to be implemented in our country but there are still few who dare with these.Only 5.3% do not believe that social networks help generate leads and convert. However, it is shown that Facebook is key to B2C business development.There is a great lack of knowledge about what LinkedIn can do for your company. Only 7.2% use this social network to generate leads, mainly among the B2B public.The metric of greatest value for companies in order to know if content marketing is effective is obtaining qualified traffic according to 23.30%.Only 13.3% of the companies surveyed still do not work with bloggers related to their topic. So there is still ignorance about the sector.Branding objectives become more relevant when working with bloggers. Only 3.5% of those surveyed turn to them to increase their sales directly.With a small monthly investment in content marketing, the degree of satisfaction obtained is greater than 7 according to 81.1% of those surveyed.

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