Consumers extend their online behavior to physical stores

The rise and development of the Internet and new technologies has generated an online shopper prototype with its own characteristics. This is mainly due to the instant access that how to make korean phone number have to make price comparisons at the time they make their purchases, which allows them to carry out different activities. However, the traits of online shoppers have now moved into the realm of physical stores, as research carried out by GfK shows.

Specifically, this company asked smart mobile phone users from more than twenty countries, including Spain, to list the activities they carry out on a regular basis through these devices while they are shopping in a physical store. The research results could not have been more surprising.Thus, the main characteristic of their behavior was, in four out of ten cases consulted, that they used these devices to buy prices. A similar percentage was the one who obtained the condition of contacting their friends and family for advice on the products and services they wanted to purchase. In third place, with 36% of the positive responses, the inclination of consumers to take photographs of the products they may buy stood out.

Likewise, the analysis also shows that the behavior between men and women regarding the use of mobile phones within a physical store does not differ in a significant percentage, since this is high in both groups of consumers and stands at 42% in the case of men and 37% in the case of women.Regarding the different age strata of buyers, those who most tend to have this behavior online in a physical establishment are the youngest users, between 20 and 29 years old, who accumulate almost 50% of the affirmative responses. They are followed by consumers between the ages of 15 and 19 and those between the ages of 30 and 39. In both cases they obtain 45% of the positive responses.

By countries, buyers from Asian countries such as China and South Korea, as well as Turkish citizens recognize that they are the most likely to buy prices in stores through their phones, with 59%, 54% and 53% respectively. On the opposite side are the consumers of Ukraine, South Africa and India, with 11%, 15% and 17%, respectively.

Importance of word of mouthContacting family and friends for their opinion about the products and services that consumers want to buy in a store is an equally important practice for both men and women. Globally, both genders are equally likely of using their mobile phones in a store to carry out this activity (in particular, the average of the research suggests that 40% of women and 39% of men do so).

By age ranges, the youngest adults (between 20 and 29 years old) are the ones who show the bulk of this behavior, since one in two admit to reproducing it. It is followed by adolescents between 15 and 19 years old, as well as the immediately higher stratum, adults between 30 and 39 years old (with 48% and 47% respectively).

For those responsible for the study, this behavior shows that word of mouth and the advice of the buyer’s closest circle is present at the very moment of making the purchase decision within a store. That is why the sales teams of these establishments face a new influence within the stores, which must improve through the physical shopping experience of customers.

By countries, buyers from Mexico, Poland and Turkey are the most likely to use mobile phones to contact friends or family for advice, doing this in stores by 55%, 53% and 52%, respectively. In contrast, buyers in Japan, Indonesia and Germany are the least likely to do so, at just 16 years old, 21% and 24% respectively.

Photography, that something will remainSimilarly, taking photographs of real products in physical stores is the third activity that buyers carry out the most in these environments. A behavior that is once again homogeneous in terms of gender, since more than a third of De Phone Number admit to carrying it out. By age, adolescents are the ones who most reproduce this behavior, followed by young adults, at 44% and 43% respectively.

According to the different countries, Mexico, China and Turkey once again lead the ranking of this activity, with 49% and 47%, respectively. On the contrary, this activity is still incipient in markets such as the Indian, the Ukrainian and the Indonesian, where it has only been registered by 12%, 13% and 16% respectively.


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