Consumers are overwhelmed by too much information and brand messaging

Do we suffer from an excess of digital stimuli? Every day, consumers come across more and more messages, use more and more digital devices and are more and more connected to the web. The future is also more and more connected and every day there are more devices and elements that have an internet connection. The internet of things is making even toys are online and that even they can receive messages or emit them. The power of the internet is therefore every day greater and the volume of things that we can do on the net is every day more varied.This has made that consumers are connected at all times and that they are receiving information at all times. This is the era in which citizens are more informed than ever and this is also the era in which consumers can be engulfed by an excess of Saudi Arabia Phone Number List . Accessing data, receiving the impact of a story, is easier than ever and in fact you don’t even have to make an effort to achieve it. Information hunts for the consumer and stalks him, so to speak, at every turn of the road.In addition, this reality, being always connected, has changed the habits of consumers at all levels. Not only is the information received, but it has begun to live in a way in which the constant flow of data is practically a necessity. Consumers watch television while reaching for a second screen in which they search for information about what they are watching or access a parallel universe of data, taking advantage of the moment to play a game, to take a look at the latest news or to Chat with one of your friends using social networks or messaging apps.The attention strips have become something reduced and something more and more fought over. More and more people are trying to get the attention of consumers and more and more are trying to convince them of the power of their proposals, the attractiveness of their messages or the need for them to interact with them. From the point of view of the brands, this world is the most complicated they have faced, since consumers have become an increasingly difficult element to be reached. The competition is increasing and getting messages through is getting more difficult every day.

But what about consumers? What is this excess of messages and this endless flow of information generating for them? On the one hand, the internet has modified our power of attention and has made our brain capable of spending less time on everything. It is neither better nor worse: there has simply been a change in how we operate. People no longer jump into memorizing huge amounts of data because, in today’s world, it no longer makes sense to do so. You don’t need to know the details and specifics: now what the brain remembers is how to get to them. The Internet has made information always available so consumers do not have to remember that information but rather the path they must follow to find it again.On the other hand, the internet and the excess of De Phone Number is having another effect on consumers. They are overwhelmed by excess data.Citizens overwhelmed by excess informationAnd consumers end up complaining about it. According to data from a study that Aimia has just carried out among a sample of consumers from different countries, consumers repeatedly complain about the excess of messages they receive from brands, especially what they have called High Volume Sensitive , the which are especially sensitive to large volumes of data.59% of consumers in the latter group say they feel overwhelmed by the excess of emails they receive from brands, 60% of the SMS they send and 62% by push notifications that reach their mobile devices. All this excess of messages also makes them feel less inclined than other consumers to interact with brand messages and only respond to them when they are really interesting, as can be the case with personalized emails.These consumers not only ignore the messages they receive from brands but are also very determined when it comes to simply cutting ties with them. 84% end up closing their accounts or unsubscribing from brand databases to avoid receiving those emails, 82% uninstall apps to avoid their notifications and 86% stop following those brands that overwhelm them on social networks .Furthermore, these consumers are not more reluctant than others when it comes to giving their personal and contact details to companies. They are in the same way as the others. The difference is that they are much more willing to take action when they do not like the result.But it is not only the uses and customs of these consumers that matter, but also their weight within the total number of consumers. And the truth is that its weight within the total is not an issue to be overlooked, especially among certain demographic groups. As is usual with this type of position, millennials are the ones who tend to be the most reluctant to receive messages from brands and the most determined to cut off relationships with them.44% of millennials could fall into this category of users, according to the study data, far exceeding the presence of these highly sensitive consumers before the excess of information in other population groups. In Generation X, for example, they are only 13%.

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