Are we fed up with Instagram?

I have recently seen a publication by Íñigo Egido on Línkedin , in which he provides data from different sources on the drop in engagement on social networks, which I found very interesting.
The problems with the rate of engagement existed since the early years of social networks. But these new data give us a more complete vision of the current scenario.
On the one hand we have the data from Trust Insights that show us that both for brands and influencers in fashion, engagement is falling alarmingly.
The engagement rate on Instagram is minimal and continues to decline
If you look at the graphs, it is seen that since May 2019 the fall is more pronounced.
Engagement rate on Instagram for Morocco Phone Number List
or brands
Engagement rate on Instagram for companies or brands
Instagram engagement rate for fashion inflluencers
Instagram engagement rate for fashion inflluencers
The fact is that it is going down, but we must also note that the rate is minimal. According to this study, below 1.2% for brands and 3.5% for influencers in fashion (January to July 2019).
Obviously, the higher the volume of fans, the more difficult it is for this figure to be high. But 1.2% or 0.9% for the month of July 2019?
To this engagement we would have to add the effect of impacts without interaction (impressions and visualizations), but no matter how much we add, the question is this enough for brands and influencers ? Does a strategy make sense on Instagram, when less than 1 person in 100 interacts with you?
The time invested in social networks is growing less and less

In another study by Global Web Index , we see how the growth of time spent on social networks is less and less.
The analysis is segmented by generation, and shows us that for some generations (Baby boomers and Generation X) the interest is much lower (1 h. 48 min. And 1 h. 9 min. Respectively) and that in Millennials there seems to be a downward trend.
Time spent on social networks 2014 to 2018 by type of generation Global Web Index
Time spent on social networks 2014 to 2018 by type of generation Global Web Index
What has caused this drop in interest and engagement in social networks?
The reasons are several, in my opinion the most important are:
1. Decrease in organic reach in social networks.
As is logical, social networks seek to generate greater income and modify their algorithm to reduce organic reach and cause brands to invest in social ad campaigns .
Something totally understandable, but that is affecting the user experience and the engagement of the publications.
By investing in advertising, our publications reach more people, but further from the brand, therefore less interested and interacting less.
This causes the engagement rate to drop. And if we add to this that the higher the volume, the more complicated it is to have good rates, we find this type of data.
2. We started to be fed up with social networks
Continued use, excess advertising and the noise we perceive, make us lose interest over time.
This makes us look for new social networks and applications where they bother us less.
Asking my close professional circle, I have had quite a few surprises. But the general opinion is that Facebook no longer contributes to them (and also bores them), and Twitter uses it at specific times. In this mini survey, the most used social networks are Linkedin and Instagram.
Perhaps due to this transfer of users, we have been seeing how Linkedin is becoming the new Facebook for some time , with a multitude of publications that have little to do with the professional.
3. Users have fled from social networks to messaging applications.
In this search for new places to connect with our close circles, our time has moved to messaging applications.

Morocco Phone Number List

Since 2015 , messaging applications have more active users than social networks .
Messaging applications outperform social networks in active users (2015)Messaging applications have other uses (although they are increasingly similar to those we give to social networks), but they coincide in meeting the need to connect with those closest to us.
4. The massive purchase of followers or fans causes the engagement rate to drop
And of course, the evil of social networks. Buying followers. It is true that social networks are taking action against this, but it is still a widespread practice (and more so on Instagram).
This fact affects the interaction rate for very simple reasons: because of the formula itself to calculate it and because, obviously, these DE Phone Number followers are not going to interact with the brand.
All these factors cause social networks to deteriorate, and users go from social network to social network fleeing from advertising. These and other factors make us ask ourselves several questions:
Are we fed up with social media? Do social networks have an expiration date? Do we need a new Facebook? How will messaging applications evolve?

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